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nhs cd-rom west midlands map

45,000 copies of the CD-ROM have been distributed in the West Midlands area over a four year period. It has gone directly into schools, and to Job Centres. It has been distributed through Connexions and been given out at Careers Fairs and NHS Jobs Day events. The feedback from Career Service professionals has been excellent. A School Careers Officer in Birmingham said "There is nothing else available of this quality, depth and scope for any industry. It really is a coup for the NHS that they have produced this."

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Focus groups of teenage children were used during the initial testing stage. Children from the families of the development team were involved in the early design discussions to find out what they needed from a Careers Information package. It was from this input that the highly acclaimed Personal Preferences Careers Selector was developed, which allows children to see career options which match their own feelings. It asks them about a wide range of issues from wearing uniforms, to working shifts, and handling "disgusting" things like body fluids. The original recruitment CD-ROM was developed with the West Midlands Workforce Development Confederation. It involved Primary and Secondary Care Trusts in Coventry, Birmingham, Wolverhampton, Staffordshire, Shropshire, Hereford and Worcester. It was piloted in three secondary schools including an inner city school with a mixed race catchment, an urban high school with a mixed race but relatively privileged catchment, and a rural high school. The feedback from these school trials resulted in some changes to the detailed design. The revised design was piloted with different children from the same schools with excellent positive feedback.